OpenAI Set to Reveal Potential Google Search Competitor Next Monday
According to reports, OpenAI is getting ready to unveil an AI-powered search product on Monday that might challenge Google's hegemony. This deadline, which was given to Reuters by "two people familiar with the matter," would place the announcement one day ahead of Google's annual I/O conference, which is anticipated to be centred around the search engine giant's own AI model offerings, such as Gemma and Gemini.
This latest rumour is consistent with past claims from Bloomberg and The Information, which also imply that OpenAI is working on an AI-powered product that will be able to perform web searches. The Information claims that OpenAI's search engine may be "partly powered by Bing," while Bloomberg claims that OpenAI's search function will be integrated into its ChatGPT chatbot and contain citations.
Prior to GPTs being adopted in their place, OpenAI tried to provide ChatGPT with real-time web data through ChatGPT plugins. After ChatGPT was released in November 2022, people quickly began using it for information-gathering chores. However, like all chatbots based on LLMs, ChatGPT has a bad reputation for offering reliable or current information.
Google is aware that its dominance over the search market is in jeopardy, regardless of whether these fresh OpenAI rumours materialise next week. "Life is not going to be perfect all the time. "We need to twitch faster, like the athletes twitch faster, if there's a clear and present market reality," Google Search CEO Prabhakar Raghavan told staff members during a meeting that was covered by CNBC last month.
According to Raghavan, "People come to us because they trust us." "Even though there's a new gadget that people like to play with, they still go to Google to double-check what they see because it's a reliable source, and in this era of generative AI, it becomes even more important."
It appears like OpenAI is seeking to capitalise on that confidence since, according to insiders who spoke with The Verge this week, the business is actively looking to hire Google staff members to work on its own search product. Furthermore, OpenAI isn't the only AI-focused danger threatening Google. A former OpenAI researcher established Perplexity, a $1 billion start-up, which claimed that in January of that year, its own AI-powered search platform had 10 million active monthly users.
In addition to battling the DOJ's ongoing antitrust litigation over its dominance in search, Google is also dealing with these difficulties. Given that ChatGPT is one of, if not the fastest-growing services, OpenAI is probably intending to send a message to Google by entering the search market the night before Google's I/O event. Google would do well to take this message seriously.